Data of Social Media and Business Operations
Today more than 60 million organizations have active Facebook business pages. Among 4 million of these firms use this social media venue regularly for marketing purposes. Businesses are re-configuring their operations to treat the data gathered from. They distributed through social media in the same professional manner. They adhering to the same ethical standards that they use with other traditional types of sensitive company data. This article explores the impact of social media data on business operations.
Rise in the Importance of Social Media Data for Marketing
Social media advertising has nearly doubled between 2014 and 2016 increasing from $16 billion to $31 billion during that period. In 2016, social media digital advertising spending by businesses exceeded television for the first time. Industry analysts predict that this trend will only continue with forecasts that social media digital ads will surpass television by more than 20 percent by 2020. Add to that the fact that 88 percent of businesses with 100+ employees have marketing campaigns that involve Twitter and a clear picture of social media data’s importance in business marketing begins to emerge.
Social media is affecting the decisions businesses are making to reach customers. 79 percent of internet users have a social media account. Of these same users, 100 million+ hours of videos is viewed daily on Facebook, 81 percent of millennials daily check their Twitter accounts.
Page visits and the length of those visits and the content that users interact with are critical data in the organizational marketing plan. To address their customers’ interests, firms are investing in professional social media content writers with journalistic backgrounds to assist with delivering their online brand images in their respective market segments with creative and well-written copy.
Social Media Data Sharing Tools for Business Operations
Email as a tool for internal business communications has been on the decline for some time. Text messaging is a more efficient means of intra-business correspondence. Social media use has been asserting its role as the more efficient means enabling businesses to disseminate corporate data within their operations, both through the web-based platforms and with social text chat applications.
Many businesses are implementing safeguards with their social media data, such as archiving, setting up data loss prevention systems, requiring pre-approval before posting and complying with the legal guidelines required in their industries.
Companies with global and distributed operations derive additional benefits from their use of social platforms as a collaboration tool that enhances their collection of big data. Companies are creating new online business roles such as virtual IT and marketing departments and even professional virtual bookkeeper following the rise of social media data.
The Impact of Social Media Data on Business Trends
As for where social media data’s impact on business operations is heading, technology and offerings from the social platforms is largely determining that future. But they’re adjusting to feedback from the end users of their social products.
For instance, beginning with its introduction by Facebook in 2016, live video has grown in importance from experimental tests. The feature were performed by only 14 percent of marketing departments to being used by approximately 43 percent this year.
The use of social messaging applications by businesses will also continue to increase. Their role in the development of the corporate communications infrastructure will increase their integration within corporate frameworks.
Key Takeaways on Impact of Social Media Data on Business Operations
Social media has assumed a critical role in the online experiences of users on the world wide web. Businesses have begun to realize the important nature of social media data to their operations. They have responded by introducing new job roles. Those roles created by modifying their internal policies and by using the new generation of social tools. The goal is to enhance their firm’s productivity. These are trends that will have a far reaching impact not just on large corporations with internet business models. This impact of social media data on business operations also effecting smaller mom and pop shops. Businesses are striving to maintain their market share and expand their operations.
This post written by Dennis Hung. He is business consultant and writer who is passionate about technology and innovations and how they are continually disrupting the business landscape. He spends most of his time consulting for companies in North America. Dennis can be reached at dennis.w.hung@gmail.com.
