Placing your brand on the spotlight
Selling a product, isn’t merely about posting them all and hoping people would buy; your job isn’t done yet. Before you do that, ask yourself what’s in it for the customers? What do they get when the purchase your product? Why they should follow you on Instagram?
It’s important to inject some relevant contents in your business profile. Tell stories on the comment that explains your field of expertise in the industry or simply tell the audience what’s on. Being on the spotlight simply means earning customer’s trusts.
The power of hashtag
Hashtags help other Instagram users (who don’t know about you) to find you. Choose hashtags that are relevant to your business or industry or your campaign. Instagram has constantly been upgraded to make it easier for you to find popular hashtags. Relevant hashtags also help you to connect with other users. Give comment or simply, like their pictures. It cultivates followers easier (and voluntarily) than forcing them to follow you back.