The Birth of a Billion-Dollar Brand: How a Funny-Sounding Name Took Over Athleisure Picture this: It’s 1998 in Vancouver, Canada. A surf-and-snowboard enthusiast named Chip Wilson attends a yoga class and realizes something—his cotton clothes are drenched in sweat, slipping, and uncomfortable. He sees an opportunity: high-performance yoga wear that blends function with style. But […]