Social Media has become one of the most influential marketing tools for businesses and entrepreneurs in the modern age.
Without it we would still be selling ourselves in the traditional egotistical way of ‘we’re the best’ advertising,rather than being able to explain how or why.
This new online era has helped brands connect with consumers and engage with them on a far more personal level, and as a business this is one of the best forms of marketing.
The trouble comes however, when we overload the social streams with salesy pitches in a rushed effort to ensure we’re seen, without thinking about the consequences.
It’s so easy to overload various social sites with the same message when in reality it could be the same message but formatted in different ways.
Even using this scatter approach may affect your overall marketing, as your customers may not be using those platforms.
Before you begin your social media campaign it’s beneficial to look into each platforms statistics so that you have a clear understanding of where your customers are most likely to be found.
Set A Goal
With any social media campaign set a measurable goal and give a date of when you would like to achieve this by.
This could be anything from more page likes, more post shares, to even more sales and leads through Facebook.
Put a number against your goal so you have an idea of what you need to be hitting.
Using this targeted approach will ensure you’re getting the most from your campaign and give you a clear vision of how you hope to do this.
