Social media platforms are slowly but surely becoming the back bone for future SEO practices. The release of Penguin 2.0 has proved once again that social signals are essential to promoting an online brand and that only SEO techniques are not enough to grow your online presence. In addition to this, brands should be present wherever audiences invest their time, attention and money. In other words, social media is important for two main reasons: it can attract traffic to a site, and it has the potential to increase sales. But with so many social media platforms around, how will you know which of them to choose? Here are three excellent social mediums that you should definitely include in your online campaign.
1. Google Plus
If there was ever a social media platform designed with business in mind, it is Google Plus. It is the second largest social network, and it is also Google which makes it irresistible for SERPs. In addition to this, you can add the Google Authorship Mark-up for even more authority. Google authorship will become an essential parameter for search engine queries for various reasons. First of all, images accompanied by a small image of the author look better on SERPs, and they statistically receive more clicks. On the other hand, authors with prolific careers will slowly gain more credibility online, and their articles will rank better.
Considering that a blog section is essential for every business site, you will be able to attract more traffic using the authorship mark-up. Furthermore, Google plus also has a lot of interesting features like “Communities”, “Hangouts” and smart hash-tags that you should take advantage of. Everything you could have ever wished for is packed in a beautiful looking social network that will definitely have a promising future.
