If you want to make more customers faster, you need to start advertising. It is a well-known fact that with the right advertising approach you can reach your target groups more easily and can actually attract many new customers. That is exactly why we offer you a small collection of successful advertising ideas that will help you develop your small business and make a profit.
Here are the most popular advertising ideas used in business:
1. Business catalogues
We all know the small yellow books that most companies use in order to present their activities, as well as the products and services they provide their customers with. No matter that we are in the age of the Internet marketing, there are still some people who check the business catalogues first, so make sure your ads are actually there.
2. Direct mail advertising
Direct mail advertising may be very efficient when it comes to small business. But that is not all – it may also be much profitable for you than any other kind of media marketing, like for example an e-mail or telemarketing.
3. Business cards
Business cards are advertising, too. Every time you give a business card to someone, they instantly become a potential customer of yours. So, why don’t you make your business card a part of your whole marketing strategy? Put it in a place where people can actually see it – like, for example, on the underground stations.
4. Integration of professional or business organizations
Every professional or commercial organization provides its members with some extraordinary advertising opportunities, such as, free promotions on the organization’s website or an ad in a certain local newspaper.
5. Advertisements put on different vehicles
The reason why there are so many vehicles with ads painted on them is that this kind of advertising really works.
These were the most popular advertising tricks and approaches used in business thanks to marketing. However, they are not the only ones. There are some not so popular methods to make your advertising marketing strategy work. Here are they:
Promotional materials sent along with your invoices
There are some basic advertising ideas that can turn out to be pretty powerful when it comes to making your small business successful. If you are sending invoices, why don’t you take the opportunity to include a couple of promotional materials that meet the specific needs of every customer.
If your business is small and you have a tight budget, it is obvious you can’t pay for an advertisement during the prime time. However, many television companies offer different packages of ads that may be more affordable for you.
Some running advertisements on the local radio station can be quite efficient. In addition, they are relatively inexpensive.
Bus stop advertising
Think about what you usually do when waiting for the bus. You read the posters and ads put on the bus stops and wait for the time to pass by. It is very likely everyone do the same thing, so you better try this out.
An advertisement in a local website
We are living in the age of Internet, after all, so there are many people who are literally spending some money online. This means that there is nothing better to advertise your business online, using a local website. However, have in mind that you need to known your community.
This actually means that you need to join your forces with other business owners in order to mutually expand your success and make a beneficial marketing strategy.
Ebay may be both a quick and cheap way of making your potential customers learn about the products or services you provide then with.
*Image source : http://farm2.staticflickr.com/1353/1439671814_b5a456f971.jpg
This guest post is by Rose Finchley
Author Bio: Rose Finchley is passionate writer and blogger geek. She currently works as a manager of Binary Tribune and she really loves her job. In her spare time she loves to take long walks and blogging.