Categories
Eng-Business Eng-Marketing

Take Your Online Business to the Next Level, with Google Analytics

For all online businesses that are trying to make sales through a website, increasing visibility on the World Wide Web is of crucial importance. Google Analytics is a platform that actually allows you to track the number, and kinds of visits to your website, and provides you with an array of similar information – such as how many visitors return for a second look, how many visit from mobile phones, just to name a few. Having this kind of information literally at your fingertips can be invaluable when you want to draw up a solid marketing strategy for your brand. Here are a few simple tips on how to use Google Analytics to improve your online marketing campaign.

SEO for more hits

One of the most interesting features of Google Analytics is the search engine optimisation option, called SEO. This actually lets you see which keywords are attracting the most number of visitors to your site, and which ones are duds. Once you know this, you can use the keywords to your advantage to increase the footfall on your website. Take this route: click on Traffic Sources, choose the Sources option, then click on the Search tab, and select Organic. This will give you a detailed list of the kind of search words that lead to visits to your site.

Using the statistics, you can reinforce the use of the popular keywords on your site content. Also, once you know what kind of searches are leading people to your website, you can customize your business plans – whether in the form of new products or fresh marketing strategies – based on that information. Sometimes you’ll realize that searches for things you didn’t expect are leading people to your website. This kind of feedback could be invaluable, allowing you to expand, or even limit your services or tweak the content on your website.


SHARE THIS POST


You Will Like This Too

Achieving Social Signals, Why You Should Try It?

May be some of you will start to ask what is it … why that matters? The answer is it can make a difference about your blog or yourself. First time I heard of it from Daniel Tan, here is the definition : “Social signals is recommendations. They can be in the form of Facebook […]

SPONSOR
How to Make a Newsworthy Press Release

Newsworthy press release was known as one of the most effective in establishing online presence with a lot of recognition. Frankly, this year Google has stated that press release as important aspects in the world of SEO. This indicates that people will start to flock the press release campaign anytime soon. We can say that […]

How to Assess Business Motivation

Motivation is the fuel that propels entrepreneurs forward on their business journey. It is the inner drive that keeps them focused, determined, and resilient in the face of challenges. Assessing and understanding your business motivation is essential to maintain enthusiasm and achieve long-term success. In this post, we will explore the key steps to assess […]

SPONSOR

contact us