This guest post is by Edward Olson
When writing a piece for your blog or website, it is crucial that you create a compelling headline. After all, if a reader is not enthralled by your headline, they will likely skip over your article. Yet, here are 7 tips on how to write a provocative headline to keep people interested:
1. Use numbers.
People love seeing lists that contain numbers because they often make for quick reading. Numbered lists are also a great way of sharing important information in short bursts. For instance, such example titles with numbers may include:
- Top 10 Laptops
- 15 Ways to Better Your Garden
- 7 Steps for Making a Fish Tank Divider
2. Use adjectives.
Adjectives are words that describe nouns. If you want to make the nouns more interesting, using adjectives will make your headline pop. For instance, such example headlines may include:
- How You Can Effortlessly Clean Your Leather Furniture
- Beautiful Horse Figurines for Horse Lovers
- Incredible Indian Food You Must Try
3. Ask a question.
Another great way of tempting people to click through to your content is to pose a question in the headline or title. For instance, here are just a few headline examples:
- How Can You Save Money on Your Home Insurance?
- What 2013 Car Is the Most Eco Friendly?
- What Does Your Hairstyle Say About You?
As you can see, such titles may cause people to click through to discover the answer.
4. Make a promise.
If you want to really get people interested, you need to make a promise in your headline. Promises work best when they are designed to solve problems that people may be having. For example, if someone is selling a house, your headline should make a promise about how they can do so quickly and easily.
5. Be a bit controversial.
If you want to be bold, you should try making headlines that may be controversial. Although some people may not click through, a lot more will be curious about what you have to say. By stirring up debate with your headlines, you will also prompt people to leave more comments on the post.
6. Keep your headlines short.
If you want to create the most effective headlines, it is recommended that you keep them 44 characters or under. Shortening your titles to be between 5 to 10 words will help get your point across much more quickly.
7. Combine things that do not normally go together.
If you really want to capture your audience’s attention, try combining things in a headline that do not normally go together. For example, you can write about how UFOs can affect your home insurance rates. The more different and unusual your comparisons are, the more interest they will generate.
Try for Yourself
With these 7 tips on how to write a provocative headline, you can attract people from far and wide to your website or blog. However, just remember to always ensure that the content that follows the headline is compelling as well.
About guest blogger
Edward Olson is the marketing manager for a public relations firm. He loves to share the art of content marketing on business blogs. To get internet in Cherry Hill, NJ visit the link.