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Google’s Mobile Update, is this the Time to Say Goodbye to Interstitial Pages?

Google Mobile Update

With the recent mobile update, one thing is for certain, Google will go any extra steps to demote a site that don’t provide a decent search experience on a mobile device. That means any website’s element, be it a pop-up, non-responsive design, unresponsive buttons, slow speed, or anything that makes the website unusable or irrelevant, hampering a user’s browsing experience on a mobile device can get it penalized.

One of the persistent annoyance for smartphone users, nowadays, while browsing the web is interstitial pages, a website element that not only harms a website’s credibility but also the user’s experience.


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