There is a saying in the SEO world that anything Google publishes, unveils or launches, that you should pay close attention to and join up to. At the end of the day every website out there is desperately trying hard to rank well for keywords in their industry, and where are they trying to rank? Yes, in Google, who have over 90% of the market share when it comes to search engines.
Therefore, anything created by Google is always worth jumping onto, and nothing could be more from the truth than Google+, which is a game changer for SEO.
How Google+ Can Increase Traffic to Your Website
Authority, trust and reputation are the three big things you need to take into account in order to start getting traffic from Google+. Don’t for one minute think that you can just create your own profile page and suddenly you will get 30,000 visits over the next month. It just doesn’t work like that.
You need to become an authority in your specific field and niche, but you also need to start engaging in other communities in order to extend your awareness.
If you write a fantastic article based upon something that only you have stats on, that is appealing and interesting in your niche, that’s great. The more coverage and syndication that piece gets the more Google are going to see you as that authority author in your field.
Good Monster, a search engine optimization agency point out that the more shares, comments and +1’s you get the better that content is going to work for you.
At the end of the day it is a process that takes time and effort.
The Benefits of Google+ for Businesses
Let me jump straight into local SEO, because this is a massive area that has so many benefits for companies who are looking to target their local area.
Google+ Local will help you establish yourself online by offering you more visibility which helps potential new clients or customers find you. Whether that’s through a link to your site on your local page, a telephone number, or from a search result that pulls your information from Google Maps.
This is a platform where you can share what you do, when you open and allows customers to engage with you and leave reviews.
As a social network, you can also post timely updates to share with your followers that will show up both in search results at the right hand side under your brand keyword, and on your profile page in Google+. Whether it’s a good piece of content or a company announcement you can interact with your followers.
How to Increase Your Google+ Ranking
The final phase of this post is how can you increase your ranking? The answer is a simple one. You can increase your ranking just as you would with your website. You need to make sure that you optimize your Google+ business page for search by providing a vanity URL to your page, an SEO title (your business name), and a clearly thought out meta description (the introduction and tagline area).
When it comes to content you want to bold your title, use links out to authority sources, make use of hashtags and imagery, and keep on top of any engagement or commentary that users are putting in the comments section. The better constructed the post, the more chance you will have with your Google+ page going places.
This post and all images submitted by GoodMonster. Published first on notordinaryblogger in 28 July 2015