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Clearing The Air About Geo Targeting And Geo Fencing Once And For All

While these are casual terms in our office; many people do not really understand what they exactly mean; and most Google searches out there give back results that are a bit too scientific – it would be nice to convey this article in an easy to read, applicable way; where the reader can apply both concepts in their daily life.  For example: I have an app downloaded on my phone called Zoomingo – and every time I drive past a mall, my app goes off telling me what sales are currently on and the latest trends currently at certain stores within that mall.

I cannot begin to tell you how many times I have been asked about Geo Targeting and Geo Fencing.

Being a person that many look to for answers, I must have explained this to at least 106 people in at least 110 different ways. (A few came back for a repeat performance.) Each time I have explained it, I became a bit more confused myself. The answer actually lies in the reason for wanting to know. In other words, if you are running an Adwords campaign, the answer would be different than if you have a brick and mortar store with an ecommerce website built on to it. Once you have ferreted out the asker’s intent, the question is much clearer.

There are Amish Communities in Paraguay, South America?


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