The wave of transparency seems to be undeniable give profits to the actors. All entities (government and business) are on the track to the lanes of transparency. To some extend, it’s profitable for anyone implement it correctly and smartly. If you are blogger may be it’s the time for you applying transparency within your blog.
For those who already transparent enough within their blogs are Pat Flynn (who disclose his online income through monthly reports at smartpassiveincome), Corbett Barr (who open the traffic progress within his blog at thinktraffic), Onibalusi Bamidele (with his latest projects) and many more.
Why do these people transparent within their blog?
Transparency is important in running a business blogging. It could be a tool of communication between you and your potential readers or business to business community (in form of product reviews, direct ads, writing jobs, or other business opportuniy). It helps you create interpersonal yet professional relation that affect your blog development in the long run.
The benefits of applying transparency within your blog
Transparency show the real you. The bad side of online business has made so many people hardly trust each other. In the context of blogging business there are often people get curious whether an offer is scam or not. Being transparent you’re helping them overcome such problems. You are best to admit the problems you make and take actions to correct it rather than pretend it never happened. In the end, people will understand that no body perfect, others often will extend the same understanding of your mistakes as they search for themselves when they make errors. Through your achievement, you encourage reader’s confidence in the midst of a pessimistic blogging business environment.
Transparency can assist you build audiences. Allowing others to know your success and failure create an honest sense to inspire readers to trust you when they see that you don’t attempt to fake the image of your blogging business. People like to use business transparency reports as their useful resource in facing challenge on their own business. It’s another form of list builder which provide benefits for both you and the reader.
Transparency can boost reader’s trust over to you. By disclosing a sensible image of blogging business, readers will trust your blog because they know that you show them the reality. Inspite of putting out bogus numbers or exaggerating your credibility, simply be honest about the condition of your blog and you will be amazed at how your readers will respect you for it. This is how I respect Onibalusi Bamidele with his latest blog project.
Transparency can help your blog more engaging to the reader. You may have noticed how many blogs do not reveal any details about ownership, nor do they offer adequate contact data. Suspicions that your blog wants to avoid interaction with readers will lead in fewer income. Those who succeed in blogging business understand that replying questions can be very time consuming, but don’t let that stop you from allowing your readers to reach you out easily.
Transparency can help improve your personal commitment. Don’t rely on confound words to trap readers into doing business with you. Be committed with you own offers. It can be in any form such as no ask refund policy, 100% money back guarantee etc. Once you commit, don’t make it even harder for readers having it.
Transparency can help you develop a network. Being transparent will lead you to a massive trust online. Bloggers more likely to be friends with others who being honest with what they have said. The characteristic of transparency bring you to a greater networks to the like-minded people on the net. The community can learn easily from your transparency thus they’ll award you with friendly networking.
People will say that transparency is nothing more than telling the truth, thus it is not easy to do. It’s natural if you won’t let yourself down admit mistakes that makes transparency putting you vulnerable somehow. However, applying transparency will improve reader’s trust to your blog. Reader’s trust can turn into profits in many ways. Therefore, in form of direct sales, transparency can transform regular reader to one of your potential costumers.
What do you think about the practical benefits of applying transparency within your blog? Is it only good for business purpose? We are more than happy to know your voice about it 🙂
Image source : travelsnitch.org
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