Basically, designing a user friendly website (or anything, really) can make or break your business. Unless tech savvies and gurus are your target demographic (or generally people who like to tinker around and about) going user friendly is the shortest way to success. After all, the average user doesn’t want to waste hours on end looking for something on your insanely complex website. Sure, it may look awesome, but remember – people are busy, which means that too much flash and design gimmicks are more likely to irritate than impress your potential clients.
Advantages of creating a user friendly website
The advantages of creating a user friendly website are numerous and I will explore the most important ones in detail. You should know that according to a recent study, 11% of the people who regularly purchase goods online have reported that they have abandoned purchases due to website complexity ranging from required registration to requiring too many personal details or too complex of a password. 11% might not sound as much, but it really depends on your revenue. If your revenue is significant, then those 11% are a lot of cash you could pocket by simplifying your site. Of course, that’s not the only advantage. Like I said, there are several benefits.
