Categories
Eng-Business

4 Steps to Local SEO Success

Local SEO has become increasingly more important for businesses of all sizes and with relativity small amount investment you can ensure your business achieves more search engine visibility.

Local SEO is much easier to achieve compared to a national or international approach as the keywords are targeted which makes them less competitive. With this mind, AddPeople the digital marketing specialist have listed 4 top tips to help you get started on your local approach.

Make Your Mark on the Map!

Getting listed on Google maps is the first step to local success. The listing is free and will allow people who are searching on Google and Google maps to see the details of your business. Make sure you fill out as much information as possible and include a link to your website as this will hopefully drive relevant traffic. Your Google listing will also allow customer to leave reviews so encourage happy clients to add their positive experience to your listing.

It’s not all about Google

Google is not the only place users search for businesses. AddPeople recommend using other local directories such as yell and yelp as they tend to be popular so it is important to make sure that your business has a presence there too. It has also been proved that been listed in other local directories will help improve your Google places ranking!

Get involved locally

Business need to get involved with their local online community and contribute regularly to local websites and forums. This will show the search engines that your business is relevant to your local area and especially if you can manage to get some back links to your website however be careful not to participate in an spam link networks or communities as this could result in your website been penalised.

Read: How to Buy Backlinks for SEO

Join the mobile revolution…

According to a recent study by Google, 95% of smartphone owners use their device to search for local information. Business owners need to make sure that your website is mobile friendly so that the users can browse with ease and find all necessary information.

It is important to remember that users searching localised terms are much more likely to convert as often they are already in the area of the business they are searching for. Local SEO is vital part of every SEO strategy especially for small business owners as it gives them a chance to gain higher ranking then their international competitors in their local area.

What do you think? How to Success Local SEO? Please share your experience in comments

About guest blogger
This post written by Oliver Shiel who works in the marketing and communications sector for digital marketing specialist, Add People. Follow them on twitter @add_people for more information.


SHARE THIS POST


You Will Like This Too

Finding the Perfect Kitchen Remodel Near You

Embarking on a kitchen remodel is an exciting journey that can breathe new life into your home and elevate your daily living experience. However, finding the right professionals for the job, especially those who are local and understand the unique characteristics of your area, is essential for a successful project. In this comprehensive guide, we’ll […]

SPONSOR
How to Turn $100 Investment into 100% Profit Doing Almost Nothing?

This free guide will show you how you can make investment in $100 and then make it grow 100% without doing hard work (or doing almost nothing). You can do this at the comfort of your home and stay with family anytime you want. Sounds interesting? This method is legit and I am going to […]

How to Write a Provocative Headline

When writing a piece for your blog or website, it is crucial that you create a compelling headline. After all, if a reader is not enthralled by your headline, they will likely skip over your article. Yet, here are 7 tips on how to write a provocative headline to keep people interested: 1. Use numbers. […]

SPONSOR

contact us